Like, even Max Kolysh himself said the first customers will likely come from your connections.
But what if your network isn't big? I know some of you may say, "Just go to some networking parties, startup events, etc." There is a conspicuous problem as well. I am building a B2C SaaS, GoDotWebs. That tactic may work well for B2B, but B2C is all about velocity and volume.
And some people may say, "Go for ads then." Well, I am running Google Ads on a small budget to figure things out. The numbers are great: 194 impressions, 6 clicks, but zero conversions. Perhaps it's the learning phase, so not everything is optimized. Still, I am lost.
Some of you may ask, "Why don't you just ask AI?" Bro, com'n.
I think posting on socials does work, but it's super unsustainable, especially if your team is small, technically solo.
What exactly is the secret ingredient to get, at least, more users for my product? As more users = more data = much clearer trajectory = better marketing. But you are at the kick-starting phase, and it's just hard to know what I should do.
There isn't. If there was everyone would be rich. That's not how it works.
You're reading too much into media incensed stories.
No 1 really woke up, suddenly had this idea to save the world and became a millionaire.
What they didn't tell you is they already had rich connections, had 20x failed startups prior or something else.
(Of course, there are those 0.001% lucky 1s, but in general)
You can expect only a small percentage of people who click to subscribe. A sample size of 6 is too small to draw any conclusions. I would say that you have not paid enough money for advertising to know if it works or not.
But the reason people say to use your network isn’t really for finding customers - it’s to get feedback from potential customers. That is way more valuable than any money they might give you. It’s pretty uncommon to have instant product-market fit. A lot of startups have to make significant changes to the product or pivot entirely to become successful.
One of the things I learned from real customers is that not everyone uses a computer the same way I do, and things that I assumed everyone did are not as common as I thought. It changed how I design software and such a lesson is difficult to learn when you’re just in your own bubble.