HACKER Q&A
📣 MatiasLaudonio

Would you use context-based "modes" in Instagram(work,study,sport,news)?


I’ve been thinking about a product/feature idea for social media apps and I’d love feedback from builders and product people.

The core concept is adding context-based modes to the feed. Instead of one mixed algorithmic feed, users could intentionally switch modes depending on what they want to do at that moment:

Sports mode: only sports-related content, with the ability to select specific sports (e.g. soccer, gym, running) or general sports.

Study mode: users select topics they are studying (e.g. programming, digital marketing, design), and the feed shows only content related to those topics.

Work mode: users choose professional interests (e.g. sales, automation, finance, entrepreneurship) and see only work-related content.

News mode: choose countries/regions or worldwide

Entertainment mode: for casual browsing and relaxation.

Kids mode: a protected mode for children, showing only age-appropriate, curated content with strong filtering and parental controls.

Friends mode: a feed focused only on friends’ posts, or content related to what your friends like and interact with.

Users could also: Combine modes Create custom modes Switch back to the normal mixed feed anytime The goal is to reduce distraction, feed fatigue, and cognitive overload, and make social media more intentional depending on the user’s current context (focus, learn, relax, family, social). Many people avoid social media during work or study because the mixed feed is too distracting. Parents also struggle with giving kids safe access. This approach would let users stay on the platform while aligning the feed with their current goals and responsibilities. From a product and technical perspective, Would you personally use something like this? Do you think this would improve retention and long-term satisfaction, or conflict with engagement-based algorithms? What challenges (UX, ML, safety, business incentives) do you see with this approach? Appreciate any honest feedback.


  👤 codingdave Accepted Answer ✓
Basically, you are asking if people would like filters on their feeds. Yeah, sure, that seems like a good concept. But at the same time, it is a terrible idea for a new product - the second you show traction, the underlying platforms will just implement the same feature.

👤 jerlam
You can accomplish something similar now by using multiple accounts, which Instagram supports on a single device. Although Instagram's algorithm already seems to deprioritize the accounts you are actually following in favor of suggestions and ads.