Does cross-posting to Medium still help, or does it just dilute SEO now?

Question

I&rsquo;m building a small tool that syncs WordPress posts to Medium using canonical URLs to preserve SEO. Before I go further, I&rsquo;d love perspectives from people who actively publish:&bull; Is Medium still worth distributing to in 2025? &bull; Have canonical links actually protected your SEO in practice? &bull; Do you cross-post manually, with scripts, or not at all?I&rsquo;m trying to avoid building something people used to want but no longer do.

deeptishukla22 · Accepted Answer

I still cross-post occasionally with a canonical link and haven&rsquo;t seen any negative SEO impact, but Medium doesn&rsquo;t drive nearly as much traffic as it used to. It&rsquo;s mostly useful for tapping into specific Medium publications or communities&mdash;otherwise the effort rarely pays off.

rozenmd · Answer

Better question to ask might be: do you actively avoid medium.com links?I know I do.

vunderba · Answer

Medium throws a lot of roadblocks up to your average viewership. Everyone I know (albeit mostly people in the tech industry) treats Medium URLs like Quora - avoid at all costs.

Does cross-posting to Medium still help, or does it just dilute SEO now?

I still cross-post occasionally with a canonical link and haven’t seen any negative SEO impact, but Medium doesn’t drive nearly as much traffic as it used to. It’s mostly useful for tapping into specific Medium publications or communities—otherwise the effort rarely pays off.

Better question to ask might be: do you actively avoid medium.com links?
I know I do.

Medium throws a lot of roadblocks up to your average viewership. Everyone I know (albeit mostly people in the tech industry) treats Medium URLs like Quora - avoid at all costs.