If you were to design a matchmaking platform from scratch today, what would it look like?
How would you handle:
- Trust, authenticity, and privacy in an age of AI and deepfakes? - Cultural and regional diversity without stereotyping? - Real compatibility beyond surface-level traits? - Balancing data-driven matching with human intuition? - Building something that encourages long-term relationships, not just short-term engagement?
Curious to hear from people who think about product design, social systems, ethics, and human connection.
- high cost
- human verification, background check, personality assessment
- mandate profile “about me” video
- “things that interest me” section on profile. Could be funny videos, memes, books, shows.
- have in-person mingling events
- monthly 1:1 coaching
Would launch in one city first, heavily advertise, be selective on who to let in and only launch once there’s enough people to open it up.
Only have a certain amount of people in at once, let in new people as existing couples leave. People that are too selective get kicked out.
Dating apps are 60-80% men from my brief cursory research.
Before someone thinks I’m an incel, I’ve never used a dating app and have been married for 15 years.
Catfishing has always been around. AI doesn't make it much worse. It's a temporary problem.
Compatibility is overrated IMO. I'm probably incompatible with my wife on many levels. I don't know a lot of people who are fully compatible with their spouses. If he's not abusive, if she's not manipulative, it's probably going to work out.
Part of the romance is wanting to make it work despite the obstacles. If I could optimize for anything, it's for platforms matching people willing to make it work. Coffee Meets Bagel does a decent job at this by forcing the two to not talk with others. Muzz goes even further and lets you meet the dad to propose marriage.
The challenge is making money on outcomes. There's more money to be made in ongoing care than complete prevention, for example.
Is this really true? I agree they've changed some, but a lot?
In any case, I'll take a stab at your question. Not thinking about how to make money, just how to make something successful from the users' point of view.
I really enjoyed OKCupid in its heyday, circa 2010. I only got a few dates out of it, but the site was genuinely fun. Profiles were long, with multiple essays, and this was very much encouraged. The personality tests were also fun -- and the founders discovered that questions like "Do you enjoy horror movies?", "Have you ever been to another country by yourself?", and even "Do you like the taste of beer?" predicted compatibility much better than trite questions. There was no notion of a "match", messaging worked like email and you could write to anyone on the site.
As the founders said, "OKCupid does a fantastic job at matching you with people who claim to be what you claim to want." I loved the tongue-in-cheek humor and the site's awareness of its own limitations. And you had to put in a little bit of effort to use the site, which was very much a good thing.
OKCupid still exists, but it's a shadow of its former self nowadays.
How to improve? Maybe a slight barrier to engagement, such as a few tailored questions you have to answer for each person before messaging someone. (To prevent men from sending out messages to every women in sight. Or at least make it more difficult...)
Or, something like, if you look at a profile, then you can't navigate away for at least twenty seconds. Again, to prevent you from messaging too many people, or dismissing lots of people instantly.
I believe that the biggest issue with dating sites is that it's hard to align the incentives of the user with the incentive of the site owner. Not sure how you solve that one.