HACKER Q&A
📣 danielespejo

What topics do people search for in ChatGPT?


I am building a product to help companies understand and improve the positioning of their brand and products in LLM-based applications, like ChatGPT, Perplexity, or Google Gemini.

I would love to help my consumers know the topics that ChatGPT users are searching for the most, so that they can optimize these.

I know this is information that only ChatGPT knows, but I am wondering if there is any ¨creative¨ way to either: - Find data I can use as a proxy. Ex: what people search in Google. - Find a source that has a subset of real information. Ex: some Chrome plugin that sees what people type in ChatGPT.

Any ideas?

  👤 miguelff Accepted Answer ✓
To figure out what topics ChatGPT users are likely searching for, I’d start by using proxy data sources like Google Trends or keyword research tools like SEMrush or Ahrefs. These tools can give you a decent idea of popular search topics around LLMs, AI assistants, or conversational tools—stuff that might overlap with what people ask ChatGPT. I’d also keep an eye on forums like Reddit or Quora, or even Twitter, where people tend to discuss these tools a lot. Spotting recurring questions or themes there could help you get a sense of what users are after.

Another option would be to look into Chrome extensions made for ChatGPT. Some of these plugins might collect anonymized data, and their descriptions or user reviews could hint at common patterns. That said, to get anything really useful, you’d probably need to either reach out to the authors of those extensions or create your own. If you go the second route, you could build an extension that improves the ChatGPT experience in some way while (with consent, obviously) gathering anonymized data on user queries and interactions. Just make sure it’s privacy-compliant and adds actual value to the user—otherwise, no one’s gonna use it!