Why don't they remove the cookies (and hence the banners)

Question

I get it if you're an ads-driven websiteBut why do agencies, municipalities, (government) railways or other non-ads driven websites need to have cookies, and hence the frustrating banners?My hypothesis is they want to be "better safe than sorry" but maybe there are real marketing purposes behind it?some examples: https://www.mckinsey.com https://www.london.gov.uk https://www.ns.nl (Dutch railways) https://www.britishmuseum.org

CharlieDigital · Accepted Answer

Likely metrics and tracking of traffic flow (origin, dest, etc.)

aristofun · Answer

You are asking the question from the wrong side.The right side is - why those bureaucrats are so stupid, short sighted and people hating that we have the frustrating banners even on harmless websites.

leros · Answer

I don't use a single cookie in my landing pages or product, but I still have the cookie banner because so many of the marketing tools track through cookies.

hbh187 · Answer

Removing cookies would reset consent and preferences, violating regulations and frustrating users with repeated banners

solardev · Answer

Analytics, marketing, etc.

yen223 · Answer

User-preference cookies (e.g. light mode vs dark mode) are not "strictly necessary", and therefore probably still require consent under GDPR