Seems like a natural idea for (early) Google. Any insights into why nothing like it happened?
And as far as I've heard, a lot of Project Loon personnel ended up at SpaceX.
Also, the synergy may be a good part of the reason why Google was a large early investor in SpaceX.
Loon was an interesting attempt. I'm surprised we don't see any one trying to make HAPS (high altitude solar powered drones, essentially) work for communications. In principle they can do the same as satellites but more effectively and at better latency. A good HAPS network over the US could probably offer better than Starlink service for cheaper.
Google's business strategy for the longest time has revolved around selling software services. AdSense, YouTube, Google Drive - all of these are services they can scale up by turning a knob and waiting for servers to spin up. Rocket science is a whole different ball game, and one that most businesses simply can't justify regardless of the scale they're at.
Source: got approval to transfer to work on it the very day it was cancelled.
Google has typically invested in existing viable technologies and forced them into a lower price point to make them more available. Google fiber was introduced 14 years ago when that kind of speed was unheard of. At the time most ISPs wanted to have bandwidth caps and rate limits because they were afraid of people abusing the network. Google came in and showed that it was viable to do at a price point for the residential consumer. This forced the market to adapt. Google also had a similar program with cellular service as well.
What a huge waste of energy, orbital space and pollution of the upper atmosphere when these eventually come back down, Elon needs to stop.
Starlink would have then their focus out of search and AI which they clearly understand better and dominate.
Also, there is nothing innovative from Musk itself as far as starlink goes. More than half of research and implementation is funded by USG and Tax Payer funded rebates and concessions.