It proved to be a mild success within the local market. We're making over €1k MRR in our home EU country of 3MM people. It's still very much an Indie business but it's certainly got potential to grow 10-20x from where we are right now if we break into other markets.
As of recent, we rebranded and are ready to go internationally, but need some professional marketing assistance to help us optimise backlinks, SEO, social media presence and the likes.
I'm trying to avoid the term "growth hacking" here, but realistically that's what we need: someone to leverage creative ideas to make us discoverable and known.
We have a modest budget of up to ~€50k to burn through (salary, ad spend, etc.) and are open to offering equity to who I suppose would become our Chief Marketing Officer.
Where do we look? Should we focus on hiring a full-time marketing employee? A contractor/freelancer? Perhaps agencies are better ROI? If so, any specific recommendations would be massively appreciated.
Thanks!
Broad Expertise: An agency will give you access to a team of experts in SEO, backlink building, social media, and paid ads, all of which are key to making your product more discoverable internationally.
Strategic + Tactical Execution: Agencies don’t just execute—they help you craft a marketing strategy tailored to breaking into new markets, including localized messaging and outreach efforts.
Efficient Use of Time: Managing multiple freelancers can get complicated fast. An agency simplifies that process, delivering a cohesive plan and execution under one roof.
If you find an agency with a strong track record in SaaS or similar industries, it’s likely to give you a better ROI at this stage than hiring a freelancer or a full-time marketing hire. Once you’ve built more traction and need someone to manage things internally, you could look at bringing in a dedicated marketing lead.
Let me know if you want recommendations or if there’s anything specific you’re thinking about!