Why does Google miss many AI opportunities?

Alphabet/Google has increased its revenues year over year, and the stock price has increased since 2023, so maybe they haven't really missed anything. Perhaps AI doesn't present any real opportunities beyond selling the shovels to startups that will go out of business when the bubble bursts. Microsoft seems to have positioned itself to do exactly that.

is it so? Are others making a lot of money? If they are building on top of GOOGs products, isn't GOOG earning on that, too?

I think GOOG has been surprised by the impact of chatGPT and the others. They didn't have a plan how to integrate GPT into the search. Not in terms of usage, but in terms of advertisements, their primary source of income. But, I wouldn't call it missing the opportunities. I would call it uncompatible with the current state of GOOG. They're a little slow with GPTs, but their products has been and are already full with a lot of AI (ML).

Please elaborate what do you mean :) May be I misunderstood.

Because the hackers left long ago to develop these opportunities with the men in suits are milking the maximum amount of money they can.