What SaaS metrics turned out to be completely useless?
What SaaS metrics turned out to be completely useless?
Monthly active users. It signaled growth and activity and real interest from living people. Now it includes scrapers, good bots and bad bots. A number so inflated, it might as well be completely made up.
Vanity metrics like website visits are those shiny cards; they look cool but don't really help you win the game!
Any metric without segmentation might fall in this category.
Conversion rate
Win rate
Mql to sql rate
Total visitors