What are your experiences in this domain? Were you trying to building something in this? Was anyone in your circle trying to solve use-cases in this domain? What were the learnings and experiences?
Back then we were using POTS with a touch-tone dial and that's what it meant to make a "phone" powered application.
I think today most brands really want to get their app on your smartphone so they are less excited to develop IVR and more interested in developing mobile apps. Also the "phone" part of mobile phones is a pale shadow of what a "phone" was in the wired age: could you really expect to wait on hold on your mobile for 30 min and not get hung up? how's the sound quality? what if the person is in a noisy background?