Is it worth marketing my SaaS in a foreign language?

Question

I run a part-SaaS, part-agency service that&rsquo;s at high 6 figures in revenue. Growth has stagnated lately and I&rsquo;m trying to figure out how to fix that. I&rsquo;m wondering whether to market our service in a foreign language - translate site copy, Google ads, maybe even sponsoring local influencers. I&rsquo;m not sure about the ROI of time+money however.Has anyone else here tried this before? What&rsquo;s been your experience, was it worth the investment?

Jugurtha · Accepted Answer

How did you go from the symptom of growth stagnating to the solution of localization?How did you pick your target language if you already have done so?