Why isn't there any new age startup working on this almost all of the existing players are about a decade older or more so they are slow and sometimes won't even innovate.
i have a love and hate situationship with it. it is an industry of squatters, even telegram has done it with their usernames.
but i think what i hate more is businesses being purchased by small and large private equity firms and getting rebranded with a shitty domain name bought for 6 figs. it fucks with the end-users who are used with the old name.