That's awful conversion rate in my opinion. Please have a look at my site and let me know what I can do to improve subscriber conversion.
The site is: https://remotejobsly.com
Suggestions:
- Add more CTAs (calls to action) to subscribe, like on each job listing: "Get more jobs like this delivered to your inbox."
- Before signing up, people often want to see a sample of what the emails will look like. (Of course, make sure the emails provide a lot of value.)
- Explain how often the emails will be delivered; make it adjustable.
- Explain how easy it is to unsubscribe; how emails are not sold.
- Offer other incentives to sign up. Like send a guide to applying for international remote positions, and how to handle taxes after getting one.
Here is a good example email list that convinced me to sign up: https://theintelligence.com/windows-cw
I actually signed up after seeing the CTA at the bottom of an article like this: https://www.computerworld.com/article/2098433/arc-browser-fo...
If you think about it that way, you'll see that what you have right now is just another jobs site. A dime a dozen. Make something new, then expect signups.