What are some interesting usecases/applications of Generative AI?

There's quite a lot going on in new approaches to generative design of bioactive molecules, proteins etc.

Remains to be seen however how big the impact will really be

https://www.science.org/content/blog-post/ai-drugs-so-far

Manga-style comic generator, Shortbread!

https://shortbread.ai/

Has anyone come across any new and interesting use cases for generative AI?