The bigger the opportunity, the more general the audience, the juicier the B2B market, the greater the risk.
Time was when Jasper was valued more highly than OpenAI. Now it’s flagging and OpenAI is headed for 12 digits…
- e-commerce app is a thin ChatGPT wrapper for the shopping experience but their moat is their products and supply chain details
- video game using LLM NPCs and other dynamic experiences but their moat is something else like incredible graphics or being based on some known IP
- any business based on curation or archival of past LLM responses or interactions, moat could be some quality of that particular data, like other data businesses
Short answer: Yes I think so.
Soon enough every company will be an AI company. So to create a moat it could be a case of creating a company that wasn't possible before AI that has the characteristics to create a moat - imagine something like a personal cooking assistant that links up with your health apps and buys your groceries for you, optimised for your health - add a yearly subscription for next-day delivery and you have your moat.
A lot of AI startups that are building on top of OpenAI are effectively building a feature, a small very specific solution for a small use-case. Most of those are going to fail when OpenAI or some other entity with a product will add that feature to their product.
But, if you solve a real large pain point that has value and use LLMs via OpenAI to add 1 or more features to your offering which allows it to solve that pain point more effectively and differentiate from competitors, then you have a moat.
But you can build a product connected to OpenAI fine. Anthropic uses a similar API. Most of the smaller LLMs will also copy the same design so switching is cheap.
It's probably not a smart idea to be completely dependent on OpenAI either. They're down all the time, can ban you on a whim, and their customer service is inaccessible.