How Can I Learn Sales as a First-Time Founder?

Question

As a first-time founder with a background in product management, I'm building a product in web3 with a focus on real-world assets (RWA). We're a b2b business and I'm quickly realizing that successful startups often thrive with a sales-led approach.However, I'm new to sales beyond soft pitches. Can anyone point me to resources like books, videos, or tutorials on getting started? I'm also keen to learn about essential metrics to track. Any suggestions?

CuriouslyC · Accepted Answer

Sales can mean a lot of different things. You need to identify your channel and type of sales before you can learn how to sell.The only constant is knowing how to build rapport with your customer and make them feel like you understand their problem before pitching your solution. There are a lot of optimizations on top of that, processes for managing/tracking customers, etc, but if you can't connect with your customers and help them see why your product will save them time/money/etc you're dead in the water.