If I encounter a problem that I cannot solve sufficiently with the methods I already know, I start exploring and read material until I find something that does the job.
The other way around makes you try to apply your new and fancy method everywhere simply because you're excited about it and it's new.
There's a similar phenomenon in tech in general, when people suddenly start to adopt OOP everywhere or there's a new JavaScript framework around the corner without assessing what the benefit will be.
Resources: People (Karparthy, Andrew Ng), YouTube channels (AI breakdown, AI explained), websites/newsletters (The Batch!), conferences, follow Reddit (r/artificial, r/datascience), discord servers (Hugging Face, LLMOps.space), podcasts (Last Week in AI, Super Data Science Podcast).
It seems to be at the very tail end of the hype cycle, having gone from 'the new words for programming', the big growth area / easy way to get hired that every company had to have, to... the old word for 'AI' now?