Therefore, I’m looking for my next product, and I’m being torn between two ideas.
The first one is a B2C in fintech, focusing on personal finance. I believe I have a unique approach to PF and would like to build a desktop app for that. Marketing is mainly word to mouth + SEO based on blog posts I would write. Business plan is a yearly subscription per major version. The drawbacks are that I’m not sure how much people would be willing to pay for a desktop app, and how big is the market (there are a lot of competitors already, some of them are free).
The second one is a B2B platform in real estate. As someone who recently relocated, I believe I have found a good opportunity to build a SaaS focused on real estate. Marketing will be mainly cold emailing to potential clients, while the business plan is a forever subscription, with an option to pivot to on-prem installation with retention/service fees. Drawbacks are: I never did B2B myself (worked at companies that were B2B), and never did cold emailing.
Both require a good amount of development for the MVP. B2B does seem like a better option, as I’m somewhat got disappointed in the indie hacking sphere, and the idea of micro SaaS. But I must admit, I’m more drawn to the desktop app idea (but this could be the developer in me talking).
My end goal is to escape employment by building a business I own, but not necessarily grow too big.
What are your thoughts?
The thing is that B2C product is generally cheaper and have higher churn, and you have to go much wider for marketing to get to user levels that can cover operating costs.
B2B on the other hand, if you can cut their costs significantly you can ramp up the price and break even maybe even with a handful of clients. Tho with forever subscription you kinda have 100% churn, so you'll depend on getting new customers in all the time.