Where is Apple? They seem to be left out of the AI race?

On the machine learning side of AI, they have CoreML. You can drag-and-drop images into Xcode to train an image classifier. And run the models on device, so if solar flares destroy the cell phone network and terrorists bomb all the data centers, your phone could still tell you if it's a hot dog or not.

https://developer.apple.com/machine-learning/

https://developer.apple.com/machine-learning/core-ml/

https://developer.apple.com/machine-learning/create-ml/

Journalists for several years said Apple is too late with their smartwatch and others capture the marke.t Then Apple delivered strong. It's not a guarantee but the AI market ("race") is still early.

2015: https://www.forbes.com/sites/erikkain/2015/03/09/the-apple-w...

"Consumers have plenty of choice these days, and I have a very hard time seeing how Apple could make itself stand out in such a crowded field to anyone other than Apple devotees. The Moto 360 is a terrific, attractive Android smartwatch. The Samsung Gear 2 is an equally appealing option. "

2023: https://appleinsider.com/articles/23/02/22/apple-watch-domin...

"Apple Watch accounted for 34.1% of all smartwatch shipments in 2022, and 60% of the revenue for the entire market, globally. "

Apple's entire MO (on paper) is being late to the party, but being the best at the party when it arrives.

AI is in it's infancy and most products leveraging gen-ai do not provide a good experience. The tech demos are really cool and make grand promises, but in real-world work, the cracks show almost instantly. It's also really hard to have a super controlled AI experience, and Apple loves to control the experience for the user as much as possible.

Apple is going to take a slow approach to AI, so I wouldn't expect anything major from them in this space any time soon.

Ai is overhyped now.

It is only smart for a powerful mature company to wait for dust to settle and take what they want while first comers lie exhausted by competition.

Apple would want an AI assistant to run locally on your phone. Not to be dependent on sending your data to the cloud to give you results.

I don’t see how you think they are behind in general? They’re shipping a fairly powerful neural engine with their processors and they’re using them more and more.

They’re building out their CoreML framework. I don’t know how good this is.. is there an equivalent framework on other platforms that run efficiently on phone, tablet and PC?

If they haven’t made an LLM based AI assistant that runs locally it’s probably because it’s not possible to get good results yet. Is there anyone else that has managed to do it yet? I’m not aware..

Why not make a good cloud based assistant? I suspect one reason is they don’t have an advantage to leverage in cloud computing. I think they’d much rather try to leverage the advantage of the billions of chips they’re designing and selling themselves than being dependent on building a big cloud compute platform with other companies hardware.

1. Apple has been working on Siri, it's AI assistant, for years. Yes, it's terrible.

2. Apple has been integrating AI/ML into it's software and hardware for years.

Perhaps you mean "generative AI"? If so, Tim Cook has made public statements in recent weeks that theirs is coming soon, so probably Summer 2024 or so.

Apple seems to prefer to enter a space late, and then do it well after they've seen what works and doesn't work for others.

They went with a small generative network for autocorrect, but I don't think they've shipped anything else. I mean they have some pretty advanced image editing AI, but that's probably not what you're asking about. LLMs are cool as a tech demo, but what polished actual product could you put them in now?

When it comes to AI, Apple have been far behind for last 10 years. Not sure what their strategy was. It seems like they've decided not to compete

They are doing AI, you just dont know about it yet.