This is an evolution. More than just incremental improvements, but less than a full disruption of an industry. It is likely to impact individual jobs more than a company, and also more likely to impact single companies vs a whole industry. In the long run, tech moves forward, companies come and go, and the stock market is more a reflection of the overall economy, not what one invention does in one industry.
In other words, its impact is 100% dependent on the level of granularity you are looking at.