(1) What are some ballpark figures of ad revenue in dollars per Web page? What are the main causes of higher/lower per page revenue?
(2) What data does the site track to get paid -- ads displayed, clicks on an ad, ...? The site submits this data back to the advertisers?
(3) What are the standard ad formats, e.g., JPG still images, ..., MP4 videos?
(4) How to get the ads, i.e., from Google, from the advertisers, how?
(5) What are some initial Web site publicity techniques?
2. A lot. I depends on the type of ad how much.
3. Html elements that are modified by the advertiser, rarely some sites market the space by themselfs, then they can completly dictate the enviromnent.
4. You add a bit of javascript in the page that loads the ads from the server