What 2010s app needs disrupted?

Question

It seems like the 2010s were all about "disruption". Established pre-internet companies were being surpassed by small nimble startups (Amazon killed Barnes and Noble, YouTube killed television, etc.) But likely some of these companies have themselves become slow and bloated. Which concept which was disrupted in the 2000s or 2010s needs re-disrupting?

gregjor · Accepted Answer

My first thought reading the post: Apps and concepts can't need anything. I would instead think about where you might offer a better experience for users. I understand the shorthand but sometimes framing the question or problem affects how we think about solutions.
Most of the disruptors from the last two decades are gone -- Amazon, YouTube, et al. are the survivors. If you look at the survivors most of them got picked up by bigger companies -- Google/Alphabet owns YouTube, for example.
Barnes & Noble is still in business and supposedly coming back. Borders didn't survive. Small bookstores still serve local customers. Amazon disrupted logistics and online retail, not just the book business, and I think their takeover of book publishing happened more through the Kindle and DRM'd e-books than through online sales.
Netflix, HBO, and Disney probably did more to push traditional television out of the living room than YouTube, and Comcast is still going strong in the US. If you're into sports or like to watch news and junk TV you still need a TV service, at least in the US. Very little of that content gets to YouTube unless you mean YouTube's TV service, which to me is just another option for TV service -- it doesn't produce new material.
If I had an actual idea to answer your question I wouldn't post it here, I'd try to build it myself.

pestatije · Answer

the disruption was on the channel, not the service or product...to disrupt once again some other aspect would need to change, like going virtual, or embedded, or i dont know, web4, bit$, quantRSA, ...