Sundar, Elon, Zuck, Jassy , Satya , Cook, Greg Peter's
But he is a bad CEO in the current context.
Google is not innovating, they are slowly losing on all front.
I think Sundar is too conventional.
Should have been let go years ago, but I guess the pandemic money explosion made it easy for him to show big returns.
But look between the margins and it's clear google is rotting on the inside. Search sucks. Gemini a year behind (despite google inventing transformers). Canceling products left and right leaving no consumer faith in new offerings. Cloud platform being an absolute terrible experience, even if you have a rep inside too. Internal power groups crippling anything that isn't deemed sufficiently DEI compliant.
Conservatism is a better fit for Microsoft because their users have "Who moved my cheese?" as a motto. Microsoft also mostly gets paid by its users through some circuitous path, Google's ad based model has dangerous conflicts of interests built into it quite fundamentally.
I lately read this Wikipedia article
https://en.wikipedia.org/wiki/Enshittification
and really appreciated its viewpoint but I am wondering if in the long term it is going to be another scenario like
https://www.amazon.com/Innovators-Dilemma-Revolutionary-Chan...
that is, so far we haven't seen platforms that have decayed suffering from it but there has to be some limit at which customers are so frustrated that the two sided market is broken and my guess is that when that happens a company like Google will go from "bad to nonexistent" in "internet time".
* Few of Google's products are good anymore, new players like Kagi and Perplexity are providing high quality search with tiny teams (and Kagi is increasingly doing this against its own search corpus)
* Google dropped the ball on AI despite producing a large plurality of the exciting contemporary research. I'm honestly unconvinced that Google has the capacity to launch new successful products anymore, they cannot think long term at all and kill new products if they don't immediately look successful.
* Google's current layoffs are atrocious, and they're doing considerable harm to their brand amongst technical staff--laying off loyal employees in the middle of the night with an email in waves is positively sociopathic.
The tier list is something like:
Worst: Sundar
Bad: Elon Jassy
Fine: Cook
Good: Greg Peters Zuck
Great: Satya
Altman
Musk