Do you send free trial abandonment emails?

Question

Every day I get a few folks that sign up for an account with a free trial, and do... absolutely nothing.I want to send an automatic "No really, what were you expecting from OnlineOrNot?" email to these folks that did absolutely nothing.Is this a thing other folks do, and if so, how long before you consider a free trial abandoned?

ano-ther · Accepted Answer

Good question.From a user perspective it seems like you give people who want to look around the option to either sign up, or&hellip; sign up. That may lead to empty sign-ups.I would take it as an opportunity to send a friendly email to learn about their motivations and why they didn&rsquo;t continue.> Get Started> Learn by doing: Create your account/Sign in, and add the websites and APIs you want to test!> If you prefer a guided approach, start with Register for an account.

nusl · Answer

Websites that nag me almost entirely get removed for consideration. Since &ldquo;everyone else does it&rdquo; your average user receives a lot of them, and a lot of them means people either gloss over them or start disliking them

anenefan · Answer

There are obvious things like, they signed expecting options / functionality, or the email service they use is binning any service / activation emails.What's less obvious is possibilities such as your sign up html / web code is more robust ... but your service is only compatible with the latest and greatest browsers ... cough Netscape 11 issues, which I have witnessed frequently having an older system. Amazingly I don't cry and look to see how much money is in my wallet to upgrade so I can be part of the jet set ... actually not amazing, I'm just lazy and comfortable.