Is a regular developer blog desireable in a B2C SaaS product?

Question

I'm in the process of starting a B2C SaaS product; and I'm debating on sharing regular updates about decisions I'm making, struggles I'm having, etc. Part of me is interested in using this product as a potential portfolio for my skills, in the event that the product doesn't take off, so maybe there's value in relaying what I've done and am working on, etc?But also, nothing of my product can be bought yet - in fact, I'm still working on the prototype to share with friends to get their opinion on, etc, so it would be a blog on an under construction website, which doesn't sound great either.Thoughts? I'd love to get knowledge and feedback here, I'm very new to all of this! Well, old dev, new marketer.(reposted at new time of day hoping to get more traction :D)

PaulHoule · Accepted Answer

The basic theory of the marketing blog is that SEO is like playing the lottery, that is, every page you have is another chance to get a hit. If you've written 50 blog posts about your product, that's 10x more pages than if you just made a brochure site with 5 pages. Nobody is going to link one of your brochure pages but getting links and social media shares for blog posts is a lot easier.