HACKER Q&A
📣 santy-gegen

Is there any science to naming products?


I've been growing as a developer for the last couple months, using deliberate practice. Now, I'd like to release a mini product I've built for myself into the market, and am curious about what are the best practices (if any) for naming products.

I read the PG essay on changing your name: http://www.paulgraham.com/name.html and it seems I don't have the naming skills he talks about haha

Any advice would be super welcome :)


  👤 JohnFen Accepted Answer ✓
Naming things is very hard. As hard as it is to make good names for functions, variables, etc., it's even harder for products.

There is a great deal of literature out there on product naming, but I think that it's all very squishy and it's easy to overthink the whole deal.

What I do with my products is to avoid getting too imaginative or fancy. I name my products in a straightforward way such that you know what the product fundamentally does by the name alone. For example, instead of naming a shopping list program "The Shopinator" or something, I'd be more likely to name it something like " Shopping List Manager". Doing that also helps to keep you from accidentally stomping on someone's trademark.

It's worked well for me, but I have no idea if it would work well for anybody else.


👤 Leftium
Let your customers/target market give you the best name.

Peter Shallard "The Shrink for Entrepreneurs" didn't come up with that title. That's what his best clients were calling him.


👤 soueuls
I like this guide by Nick Kolenda : https://nickkolenda.com/guides/brand-names I love his other guides as well, by the way.

👤 nosrepa
Just take what it does and add -er.