Why do Microsoft have two identical apps?

Question

The two apps I&rsquo;m talking about is Microsoft Start [1] and Bing Ai [2]. What&rsquo;s their strategy here? Both do the same thing but branded under different name.[1] https://apps.apple.com/se/app/microsoft-start/id945416273[2] https://apps.apple.com/se/app/bing-chat-with-ai-gpt-4/id345323231

pndy · Accepted Answer

Start seems to be their "curated content" news aggregator and Bing Ai the search app with GPT-4.I'd guess that they're testing which app yields more data from users.

Why do Microsoft have two identical apps?

The two apps I’m talking about is Microsoft Start [1] and Bing Ai [2]. What’s their strategy here? Both do the same thing but branded under different name.
[1] https://apps.apple.com/se/app/microsoft-start/id945416273
[2] https://apps.apple.com/se/app/bing-chat-with-ai-gpt-4/id345323231

Start seems to be their "curated content" news aggregator and Bing Ai the search app with GPT-4.
I'd guess that they're testing which app yields more data from users.