The “they” who are now criticising him for the way he’s running Twitter, are different people.
I mean, you’re starting from a false premise; Naughty Old Mr Car was not forced to buy Twitter.
Who is ‘they’ supposed to be here?
nobody forced him to take direct control of it and proceed to run it into the ground
nobody forced him to do a costly rebrand that added no value and made it look like a porn site
nobody forced him to besmirch his reputation by conducting a scorched earth cull of twitter staff, having numerous public brawls and spats, making him look like a bad leader
nobody forced him to pick a fight with city councils and the owners of buildings he was renting over nonsense, cementing his reputation as erratic, untrustworthy and belligerent
nobody forced him to be repeatedly, vociferously transphobic, to complain bitterly about leftism, or to talk about how pizzagate was real and scare away all the wealthy twitter sponsors
nobody forced him to promote conspiracy theories
nobody forced him to openly court the alt-right
nobody forced him to do anything. He has been messing around and finding out for a while now, and now that he bought his own kool-aid and the stakes are so high that even a skilled team of people managing his numerous, constant screw-ups are not able to help save his image. This man went from seemingly a beloved Tony Stark like figure to a ranting lunatic all of his own accord.
Musk is an attention seeking narcissist. He is absolutely determined to turn himself into a clown show. He is succeeding.
No one has done this to him. He did it to himself.