I saw a few years ago an ad at H&M about their Loooop machine that they use to renew clothing. Could it be possible to make clothes shopping fun, fitted and tailored, and environmentally friendly? Could even leverage AI to come up with designs when there are various strand colors and textile types.
Now, I have no idea how the Loooop machine works or how exactly something like this _could_ work, but I don't think its impossible. However, I do know that I see a lot of people upset about fast fashion, and I personally go through a lot of socks and t shirts each year.
I have experience forecasting for retail planning for a big clothes retailer, but that's about the extent of my personal experience with this industry. (I'm a software engineer these days)
Could even be on demand- as seasons change, the used clothes can be sent in and "traded" for heavier socks, or maybe the undershirts are turned into neckwarmers and the undies into thermals. Turn 3 pairs of socks into a hat, or something else.
The Loooop machine feels like a greenwashing gimmick. Doing any work in the US must be more expensive than the total cash (not environmental) cost of manufacturing and shipping a new clothing item from Bangladesh or Viet Nam.
I mean, you could probably build a small business and fund it through a big retailer's philanthropy budget; that's not a bad idea. But I can't see any way to do it at meaningful (environment-changing) scale.
The most effective environmental strategy would be to have the Kardashians (or whoever) pivot to only shopping at Goodwill and tweeting about it. But that's not going to happen.
If you're a luxury brand like H&M or Patagonia though, you can just offer it as a cost of doing business and recycle some tiny percentage of what you sell. Looks like H&M shreds theirs. Patagonia offers free repairs and also downcycles used plastic clothing (which they sell a lot of) into sleeping bags, bottles, etc. But Terracycle tried that a much wider level and never really made a difference.
Mostly it's just greenwashing. Ecoconsumerism just ends up being a marketing tactic that preys on people's guilt without doing much for the planet. I'd argue most recycling is that way, clothes or not. It's a guilt reduction service, not waste reduction.
- product / service: patchwerk clothes, combine the good parts.
- celebrate mending of clothing, celebrate blemishes as 'character'.
- redyeing (with natural dye's)
- Education: there was a british tv program where they put a mix of young people in the shoes of people in 3rd world countries; having to live and work for just a short time in sweatshops and things like that. It was very powerful. Show that stuff in school, or better yet make it a schooltrip!
- Unreasonable prices are a big part of this (negative externalities), but we don't want to price out people with less income.
- Observation / problem: fastfashion floods thriftstores, meaning it's more difficult to find quality items, and it just becomes part of the fastfashion cycle.
I would lean in to some of the ideas coming out of Japan. Like a business dying old clothes black, to give them a new look [1]. There are also ways of patching holes with decorative fabric / elaborate darning that have their own aesthetic (and there are plenty of sewing/CNC embroidery/quilting machines that let you do this at medium scale)
[1] https://www3.nhk.or.jp/nhkworld/en/tv/zerowaste/20230714/209...