Is it a problem they are solving that is missing in other products? Or
Are they just trying to earn from the potential market? Since the market size is enormous!!
For that understanding, I would like to see your product, who your competitors are, how different you are, or why you build.
At a very simple level...someone sees opportunity. That is, they believe can do it better, and sometimes they do.
Walmart wasn't the first discount store.
Facebook wasn't the first social network.
The iPod wasn't the first mp3 player.
Etc.
Where things go wrong is that very often competitor converge (into a sea of sameness) instead of diverging (each into less competitive markets). Perhaps we are wired for conflict and to fight toe to toe, instead of fleaing and prospering elsewhere?
In any case, for more details on why and how to avoid cookie-cutter-ness:
- Zero to One https://en.m.wikipedia.org/wiki/Zero_to_One
- Blue Ocean Shift https://www.blueoceanstrategy.com/what-is-blue-ocean-shift/
Of course there are other sources of inspiration.
https://en.wikipedia.org/wiki/Hotelling%27s_law
https://en.wikipedia.org/wiki/Nash_equilibrium
It happens a lot...
CVS / Walgreens
Home Depot / Loews
...
A daily emoji + charades game where users are shown 3 emojis and have to guess the word.
With regards to gameplay and being a "daily" game, I drew inspiration from Wordle: https://www.nytimes.com/games/wordle/index.html
What I've noticed is that most products are trying to solve one singular problem but in different ways.
look at linear, asana, trello, jira, and shortcut for example. similar problems, but different approaches. different tastes, different preferences.
aws, gcp, azure, digitalocean, hetzner, vultr too. similar problems, similar solutions, differing interfaces and differing quality of support.
My competitors: there are thousands, and yet we still solve the same problem in different ways