I am launching an ecofriendly and sustainable personal care startup with the first product being toothpaste and mouthwash tablets / tabs. The product is a small tablet that you chew on and brush your teeth with after it dissolves in your mouth, or you can swirl it like a mouthwash. It tastes and feels mostly the same as a toothpaste and mouthwash would. In the future we are looking to expand our product line with more personal care offerings such as refillable shampoo and shower gel, household products and etc.
So I am trying to find a suitable name for the brand, and I am also browsing through trademark registrations. The name we came up with is quite a generic verb but fits the company very well and the domain name get My questions are: 1. Apparently I can oppose a trademark based on the fact that its a generic word. I dont want to name the exact word but its as generic as the word Galvanize, or say Gamify. I can also oppose it on the grounds that there are other companies which are using the same word for personal care products, and I found some 2-3 that have used it already but they're not popular at all and I doubt they would want to mount a response. Should I go this route? 2. Go with the name and hope they wont send a cease and desist since it could just be some random chinese dropshipping thing. They cant stop me from using it for oral care products, but once we expand to personal care it could be a problem. Is this also a valid route? 3. Finding another brand name would be quite difficult in my situation. I've been trying to solve this for the past few weeks and generally nothing fits. Either domain names are like 10K or they dont fit our branding at all. But if its the last resort then I will have to go this way.
Can you combine your word with another word (or letter) to make it different? Can you change the spelling to make it unique? Can you make your verb past tense, or change the part of speech? E.g. iGalvanize, uGalvanize, TrueGalvanize, Galvanyze, Galvanized, Galvanic, Galvanition, Galvanite.
If a .com for a potential name is available, I suggest grabbing it - unregistered .coms are cheap, and you can just drop it later if you pick something else.