Most of them seem incrementally better than the others (or much better but not 10X better as the old adage used to be).
Are all new SaaS businesses effectively a play on "Your margin is my opportunity"?
What do you think?
There are practically infinite ways to provide value with software. Some SaaS are definitely commoditized, but in general there are endless ways to differentiate.
But there is more. For example being a smaller company that gives more attention, or being a bigger one that can tick all your compliance requirements. Or being local (same country). Or just marketing to a group that doesn’t know the other options.
It's more like, "[their] mediocrity is my opportunity".
Folks are tired of paying a premium price for UI you have to train people to use because it's not intuitive.