Competitor is playing dirty with us. how would you response?

Question

Woke up in the morning to discover that one of our competitors had chosen to release a blog post with more than 10 lies and misconceptions about our product. Given that our market is still relatively small and our product is well-known, with all its features advertised, it's quite clear that this is a direct attack against our product strategy, aimed at undermining some of our potential leads. How would you respond to this?

h2odragon · Accepted Answer

Directly, openly, and quickly."Our competitor has accused us of using the heads of Venezuelan children in our product. These are the receipts from our suppliers in France proving all our meat is sourced from Morocco" and so on. Stick purely to response in the first post.Then, in a later post, explain how the competition is guilty of all the accusations they've thrown at you, and worse: "Their product is actually made of sawdust with plastic skulls and inferior spices"