HACKER Q&A
📣 mixdup

How were the Baby Bells named?


In 1984 seven Regional Bell Operating Companies were created and spun out of AT&T.

Ameritech, Bell Atlantic, BellSouth, NYNEX, Pacific Telesis, Southwestern Bell, US West

Each of them had a very distinct corporate identity separate from each other and from AT&T, which seems odd given they were generated from the same very stodgy corporate parent with an old and overbearing corporate identity and culture

How did each of the Regional Bell Operating Companies get their names before becoming independent? Was there a concerted effort to have significantly varying names and trademarks? Were the names and trademarks developed after becoming independent from AT&T?


  👤 ShakataGaNai Accepted Answer ✓

👤 ggm
The de-integration was forced by a court. Whatever they named themselves they were always going to be something bell-ish to the customers. Odd decision to take a national monopoly and to de monopolise .. make them regional monopolies instead.

About the least competitive anti-competition outcome except in respect of LD calls. Perhaps it was recognition of the public utility functions. Almost every other nation went with a national telco and so at the ITU was present as a nationstate.


👤 cratermoon
They existed as independent companies before AT&T bought them. Some under different names. See, for example, pacbell

👤 kingkongjaffa
Not related to the cheese, sadly. https://babybel.com/en-us/