HACKER Q&A
📣 TekMol

Why did Google fuck up Analytics with GA4?


I have yet to find a single person who is not appalled by the new Google Analytics interface.

Not only that, they also offer no way to import your old data into GA4.

Not only that, the API is also gone. All software you wrote for it is down the toilet.

Not only that, but the data trickles in with a god-knows-how-long delay now.

A quadruple "fuck you" in the face of every long-term user.

Why did Google do this?


  👤 LukeBMM Accepted Answer ✓
The answer to "Why did Google do ____?" is _always_ - and has always been - because it was better in the long run for Google.