One common (?) rule is to make free features intended for individual contributors and make non-free features for executives.
Terraform seems to follow this pattern, but I have no affiliation with Hashicorp, so I can only speculate.
this is a common saas/open source model. the company works on the source, and has a for-pay slightly better version with some proprietary features.
any drug dealer knows you get more customers if you give a bit out for free.