Glassdoor is unbelievably bad, why no one disrupting it?

Glassdoor, Yelp, Goodreads... all of these user review services are terrible, but they are so entrenched in their respective markets they're difficult to disrupt. The value of these services is not the companies themselves, it's the users. They're essentially specialized social networks. Social networks take an enormous amount of time and effort to build. It isn't the tech, the tech is easy now. It's the people.

The companies that run these services contribute very little to their success. In fact many times they're popular in spite of the company. Think about how Yelp or Glassdoor will remove negative reviews if the business pays them, etc.

Just more landlords extracting value from things people create and enshittifying everything.

I suspect it's because they make money off extorting businesses who get bad reviews and not off users trying to research companies.

Why have a geofilter if the vast majority of people are logging into the site to see if anyone is talking shit about $COMPANY and the only way to make money is if $COMPANY pays you off to take those posts down?

I'd point out that Glassdoor benefits from a huge breadth of search coverage across all their pages. Something on the order of 80%+ of their traffic I'd imagine comes from search. They have a huge leg up building up a ton of rank over the years (similar to companies like Booking.com). People Google this stuff and land on Glassdoor millions of times everyday, and that's what keeps it going.

One of those cases where distribution trumps product veracity. And to be fair, most people who use Glassdoor probably do still find it valuable (some information is better than no information).

Tangential point, but it's pretty crazy that Google can turn scores of companies to dust within seconds simply via search rank. Some sites that are > 70% search traffic: Genius, Yelp, Wikipedia, TripAdvisor, Quora, Urban Dictionary, Investopedia, Expedia, Glassdoor, IMDb

Isn't Blind kind of a Glassdoor disruptor?

I think Glassdoor may have lost trust by giving too much access(?) to employers that paid $$ to control how their companies were reviewed

A good product opportunity isn’t always a good business opportunity.

Someone certainly could challenge Glassdoor on the product front, but as other commenters have noted, they’d be pitted against a well-entrenched incumbent, prone to legal challenges, and stuck with a convoluted business model.

Imo the entire service that it provides is not valuable enough to motivate competition, nor to justify whatever funding Glassdoor already raised. Hence why old Glassdoor is actually better than new

I honestly don't think that it's possible to make a review service that is any good at all if you're allowing the general public to submit reviews.

I don't know the answer and can't speak for anyone else but I personally would not want to take on that risk. Every company that feels harmed by comments would be and endless flood of baseless lawsuits I think. Winning or losing the court battles would not even matter, it would just mean keeping a massive legal staff employed full time.

I could envision someone setting up forums on the darkweb to discuss the pros and cons of companies to mitigate some attribution but I do not see how anyone could make money unless they play ball with the big companies which renders the site pointless much like glassdoor as become. The money made would be from bribes from shady companies and then bigger companies might take the money away. Prior to GD was f'd company and I don't remember why they went away.

IMHO levels.fyi, and to an extent Blind, are both semi-disrupting this. (You can see Glassdoor considers Blind a threat bc of their Fishbowl offering).

Both blind and levels are missing somethings though. Levels was just comp for the longest time but their forums are an attempt to move into this space. Blind has other issues with their user demographic and moderation imho - its a little too toxic at the moment to compete at the highest level. Theyre also too focused on tech and software careers alone.

As others have pointed out, growing any sort of two sided marketplace (in this case with companies and applicants) is really, really hard. On top of that, the quality of the reviews itself is very hard to regulate because Glassdoor isn't necessarily incentivized to promote the "truth" - they make money from the companies on their platform, not the applicants.

See related discussion recently: https://news.ycombinator.com/item?id=36634529

it's a feature, not a bug. The lousiness of it is it's main selling point. For instance, sortings by low ratings and ordering from most recent is a trivial SQL query, but if they unleashed that then it would be much harder to hide the negative reviews. A good portion of that $300MM revenue is from the ability to hide the negative reviews. Hence, the lousy interface is a money making feature. You can build the competition with a better UI, but you won't get the revenue.

Maybe the choice is not between one and many, but instead between one and none. If Glassdoor is so bad, then if it disappeared today, would you want it to come back? Bad things don’t necessarily need competition for best worst thing.

I’ve thought about this as I would like to know what GlassDoor is supposed to know.

I think the problem is that there’s no good incentive for people to give real info. The best reviews aren’t written because people are busy doing good work at good companies.

Jobs aren’t common enough to stroke egos like restaurant and travel reviews (that also have review problems). So busy people don’t write many.

Company PR isn’t that valuable other than knowing they have money to spend on PR.

And people are angry for just and unjust reasons.

Compound that job titles aren’t standardized, even within companies so a pay difference may be due to different jobs, different performance, or just fabrication.

I get the info I wish Glassdoor had through networking. It’s hard and requires much labor but is accurate enough to recruit people, and, I expect, if I wanted to apply to a company.

The other thing I tried years ago was an app called blackball back when LinkedIn first opened their api, and has since blocked. Blackball let me and all my contacts enter the names of people we worked with who we hated and would never work with for any reason. The app would then let me search whether any of my contacts had blackballed a person and return something like “John Smith was blackballed by 0 1st degree and 5 2nd degree” and did it anonymously to the people querying and queried.

The app was pretty handy, but didn’t work without the LinkedIn api and I think was probably illegal. But it saved the frequent “hey old coworker, LinkedIn says you worked with John Smith, would you ever want to hire them again” checks that can be tricky because I only give a real answer to people I really trust. Blackball was simpler than recommending because it’s a bit more binary.

Tl;dr; it’s hard to get good info in this space

Glassdoor is completely irrelevant now - especially in the tech industry.

I've found that the employer reviews on Blind have a much better signal/noise ratio. Not a big fan of the rest of the content on that app, but it's one thing they do right.

(how) do they make money ?