From the looks of it, it is happening already but not quite, some notable accounts such as Stephen Fry, George Takei, Paul Graham, Kathy Griffin, Professor Brian Cox, etc are using Mastodon sporadically.
How do we get people like Obama, AOC, Edward Snowden, Taylor Swift, John Carmack or Steve Wozniak to adopt Mastodon?
Mastodon has federation, and at this point just me saying those two words, have already went above the normal users head. They do not care about peer to peer, choosing servers, and whatever federation means. They care about Reach, Friends are there, and ease of use. Period.
Users care about how easy is it for me to use, does it get me the audience reach I need, and how easy is it for me to moderate my audience.
Companies, & freelancers need to know that they get the reach they need to build their businesses. Politicians, agencies and government agencies need to know that hey can reach out with their messaging. I mean Twitter is a tool for international diplomacy and disaster warnings in times of crisis.
Twitter can do that because they hav 500 million users. Facebook can do that because they have a billion users. WhatsApp has almost 3 billion users.
Mastodon official has 8 millon. https://mastodon-analytics.com/ Total fediverse number of users is ¯\_(ツ)_/¯ lol I dunno.
THe way to "sell" Mastodon to power users and super influencers is that you tell them they can run their own instance and have greater control than what they have through twitter on moderation and who can interact, that makes it interesting to start running it as a side project.
As similar example consider lemmy. Here https://wefwef.app/ is a much, much better starting point for new users than the official page. Immediately shows you stuff, nice interface, no "what do I even click" problem.
Contrast that with https://joinmastodon.org/
- Need to click to another page first.
- Giant list of whatever, what am I supposed to pick, how am I supposed to judge any of ...
- Nope, not going to bother. The end.
Instead give me a page that immediately shows me interesting posts (browsing as guest) and where sign up only requires a username (just pick a server for me; curated, random, I don't care).
Honestly, what most non-tech people care about is how the app looks[1]. And not if it's decentralized, federate or whatever. That is also why most open source alternatives fail, they might have great tech ideas, but they either look ugly, are a pain to use or both. The tragedy of open source, I'd say...
[1]: and that it's free
Also, anyone familiar with the term "mastodon" knows it refers to an extinct mamal, aka "a dinosaur". Possibly a not great look.
Whether a new name would even be possible at this point is not something that I have an informed opinion on.
Disclosure: I dont use Mastodon or Twitter, or basically any social media.
I’ve been on mastodon for six years and it’s definitely got better, but still needs more polish. Also the performance of the site isn’t great, but that might just be because of it’s federated nature.
We already know what happens to networks when they get bigger. Should we really be encouraging the eternal September to happen so early?
1. Why the obsession with 'move' instead of 'use'? Since when did people become forced to use only one website or one platform or one product?
2. Why the constant arguments over the pros and cons of federation? The ends users stance: 'Who cares!' All the want is a platform that works for them and gives them the content they seek, and doesn't break every 5 minutes. They care little for the technical merits.
3. Federation sounds great, but ultimately the majority of users, if say a migration from Twitter was to occur, will likely flock to one instance, and that's likely to be mastodon.social as it's the most obvious and prominent instance shown to new users. So uhh, then who cares about federation?
A technical solution looking for a problem ... and it may have found a problem - which is kind of refreshing.
Frankly, I don’t think it would make a difference at this point. Mastodon has had a year to prove it can be a replacement for Twitter and it has failed terribly. I don’t think it can overcome the negative first impressions left by it’s obnoxious user experience. Like who’s bright idea was it to purposefully leave the official Mastodon app feature incomplete?
I think this premise is incorrect. Not many people remember but in the first few months after the launch of Twitter, it used to be a nice place for geeks to hang out and share the next interesting hack they were working on.
Then the network effects kicked in. Then celebrities came in. Then their followers came in. Twitter became a melting pot where every Tom and Harry now had a voice. Guess what that did to the platform. The place became full of noise, trolling, flame wars and spam.
Why do we want network effects for every new social media? Can't we leave them small and homely?
As for making these people adopt it, maybe a multi-stream client would suffice - I still remember how convenient Blackberry's approach to transparently putting together multiple streams for multiple services was.
I know a noted author who tried to move to Mastadon. It was a disaster. He was promptly swarmed by a half dozen imposter accounts posting false content he'd never even think.
He made diligent efforts to report and get those accounts shut down and was basically told both that whatever org Mastadon has, has no inclination to manage imposters, and that even if they did, it would be structurally impossible to do so except by de-federating instances. So he left.
I also know of a Mastadon-based instance (Cointer-Social) that attempts to fight disinformation & trolling, with one measure being to ban all accounts from Russia, North Korea, and Iran. Because of this, CS is banned from federation by Mastadon.
The Mastadon org would need to fix these technical & philosophical flaws to attract any serious users and become a scaled-up 'town square' for serious high-profile people.
As it is, Mastadon is not, and will never be, fit for such a scaled-up purpose.
Twitter was annoying enough just to see the slow loading embedded tweets on other websites, not to mention their confusing threading and weird multi part messages. Why would anyone want to use something even more complicated...
Let them stay on Social Media Classic.
> What will it take to get more people using Mastodon more?
Simply wait for Elon Musk to do something stupid: https://mastodon.social/@mastodonusercount
> I am curious what would it take for people with large followings to move over and use Mastodon more
I think that's a slightly different question, but possibly only a matter of degree; if Twitter stays in its current semi-broken state for long, some really big accounts are going to _have_ to look elsewhere, whether they want to or not. Mastodon is probably the most viable current alternative (the invite-only stuff is probably not much use if one happens to be Taylor Swift), though Facebook's Twitter-y thing may become that, depending on how much Facebook screw it up (never bet against Facebook in a screwing-things-up competition). Facebook's Twitter-y thing will apparently be ActivityPub-compatible, though, so... problem solved, kinda?
Of course, the other thing to consider is… is this desirable? Do mastodon users want mastodon to be another twitter, only less vulnerable to being bought by a weird billionaire? I’m sure some do, but I’m not sure it’d be a majority view.