How much percent of stake for one joining startup in Marketing role

Question

Hi there, I really need some guidance on how much stake should one give in startup for someone joining as Marketing and VC strategy role. I have no idea if the one joining asking too much stake. Currently he is asking for 12 % stake to take responsibility of making VC fund strategy and getting VC funding and for marketing. The product has gone past MVP and we are doing domestic market launch. We are planning to collaborate with them. Is 12% really worth. On what factors should one evaluate how much stake to be given. Is it really required for collaboration with them or should we go for VC funding by applying ourselves instead of seeking their help.

elevanation · Accepted Answer

Congrats on achieving your MVP! Marketing (and sales) are a crucial function of your launch and future success, assuming your business model and MVP are solid so far.
Finding the right marketing person will determine how much revenue you take in. This can lead to great success, or a total flop if the marketing & sales don't work.
Keeping that in mind, there's about 100 questions to consider for such a candidate, which you can find in the list of questions for cofounders or business partners.
I strongly recommend a phased approach to collaboration, with an initial trial period, and benefits or rewards coming only after proven results.
Ultimately, when you work with the person for at least a full year, you will know if they are "not a fit", just mediocre, or totally amazing for your business.
Feel free to DM if I can help further.