The transformers library and other products boost their image, making more people know and trust them, making more people pay to use their cloud services.
That's not to say they won't screw us if we start trusting them too much and relying on them with no alternatives. Or that they'll ruin a good thing in order to make even more money.
But I don't really see how they can screw us right now. All the code they release is open-source (transformers under Apache 2.0), and they data they provide isn't theirs. They're the de-facto standard in every academic and open-source setting I'm familiar with; it doesn't mean these people need to use huggingface, these people want to use them. And, they have a way to make money (cloud services) which not only should be profitable on its own, but encourages them to be charitable and keep good reputation to get and retain customers.
Put models behind subscriptions? Eh, doesn't seem that lucrative.
More inference/training UIs and APIs? Thats not a bad thing at all.
The HF libraries are Apache 2.0, so whatever they do to those can be forked away.
Maybe a "business" tier?
I am all for uploading a model to them but boy am I going to want to kick the tires using it for real first. It’s clear a paid product for them would involve quite a few feature you’ll need once you are using models to make decisions that aren’t there.
I came back latter to try to understand what was going on, why I'd need an account. I could find nothing helpful to tell me what was going on. I have never seen a more nebulous relationship with a company. I could be missing lots of hints, but I tried real hard to understand what's happening here & all of it felt extremely suspicious.