Looking for Google Analytics alternative after v4

> Keywords bringing people on my site

You can't really know this. This data is usually found in Google Search Console, Bing Webmaster tools, etc.

Check out https://uxwizz.com (or https://wplytic.com if you have a WordPress site).

Try this:

Self hosted https://umami.is/

Free tier https://beamanalytics.io/

Check https://simpleanalytics.com/ Not free, but simple and privacy-friendly analytics tool. Mentioned here: https://twitter.com/levelsio/status/1670768473897857027

Wide Angle Analytics https://wideangle.co

- Custom Domains

- EU based and EU hosted

- Core metrics

- Bounce rate

- Time spent on site and time spent per site

- Entry/Exit pages

- Custom Actions and events

- Goal tracking

- Goal comparison

- Cookieless or with cookies

- Fingerprinting or NOT

- Do-Not-Track handling or NOT

- Supports Personal Data if you collect consent

By default, it is privacy-first and GDPR-compliant without the need for Cookie Banner. You can enable more tracking if you collect consent. You decide.

Disclaimer: it is our tool

You can import you GA data into Simple Analytics directly: https://www.simpleanalytics.com/blog/import-your-google-anal...

https://usefathom.com/blog/import-data-from-google-analytics has an importer for your old data even. It's not free.

https://www.goatcounter.com/

I've been working in Digital Analytics for 10 years as a freelancer for SMEs and implementations for billion dollar companies. I am very comfortable saying for 99% of websites there is no better alternative, paid or free to GA4 and based your requirements you fit into that 99%. Happy to debate this in comments.

edit: I believe the 1% exceptions are:

- if you are a are a tech company

- run multiple Adobe tools (CMS, CRM)

- have niche privacy requirements

- have an app

Doing that server side is often overlooked.