HACKER Q&A
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Indie iOS App Marketing Strategy


I am about to begin marketing my new app for iOS. iOS development is a side business for me so the stakes are pretty low. However, I’ve struggled with the marketing side of the business.

My first app was reasonably successful due to having a niche market and fairly well trafficked enthusiast subreddits where I could post for marketing purposes. Is developing a social media following and posting to ProductHunt and crossing your fingers the main avenue for success today?

What are Hacker News’ thoughts on the best strategy for bringing a new app to market?

  👤 jrhey Accepted Answer ✓
I recently launched my own iOS app and I too struggle with marketing or any sort of self promotion.

From my own experience, I had the most success here via Show HN from which I saw around 300 downloads that day which was just mind blowing to me.

I launched on ProductHunt also, and posted about it over on LinkedIn. Both managed to attract some users because my app was aimed at the tech community. Neither of those were anywhere near the traffic I saw after posting on HN though.