The Reddit blackout hasn’t had “significant revenue impact”. What would?
Huffman says the blackout hasn’t had “significant revenue impact” and that the company anticipates that many of the subreddits will come back online by Wednesday. “There’s a lot of noise with this one. Among the noisiest we’ve seen. Please know that our teams are on it, and like all blowups on Reddit, this one will pass as well,” the memo reads.[0]
What would cause or lead to significant revenue impact for Reddit?
[0] https://www.theverge.com/2023/6/13/23759559/reddit-internal-memo-api-pricing-changes-steve-huffman
Can't have significant revenue impact if you don't have significant revenue.
[insert guy tapping head meme here]
Advertisers leaving Reddit permanently, as is the case with Elon's Twitter.
Biggest advertisers leaving the platform but I can't see them being so aware. Maybe if the largest subreddits stay indefinitely private until Spez is ousted.
even if 90% of reddit stay down for a week, 7 days is only 2% of a year, so the revenue lost is below 2% of the yearly revenue (ignoring seasonal fluctuations here for a moment). I doubt that any company, large or small, would even notice a dent from those 2 percent. Especially since traffic also went down a bit and probably offsets some of that loss
If the vast majority of Reddit ad-views are people doom scrolling, it doesn't matter what content they have as long as they have something.
If the vast majority of ad-views are people coming in from Google, et al, then the revenue impact will hit once the blackout lasts long enough, or if mods start deleting subreddits.