So I'm looking at alternatives now. And I wonder. Which ever tool I end up using, I'll still have to learn it. Maybe it is better to force myself into embracing GA4 than to learn new tool. Like it or not GA seems like a standard tool that everyone is using. When I was looking at job adds almost all mention GA by name, some adds say that you need to understand/use some web analytics tools but rarely I see other tools listed my name.
For veterans of IT, how do you decide when the time comes to start using some new tool which one will you embrace? Trends can be just hype. When I'm investing my time I want to invest in into something that is valuable to learn. So how to know what it is?
I learned SQL for the first time last year writing almost exclusively in stored procedures. The logic feels archaic compared with modern functional concepts but SQL joins taught me a new way of doing things.
The time invested in learning new skills becomes productive when you can use those new learnings to build new original things or make new original decisions. If you are incapable or unwilling to make/do original things learning things is probably wasting your time.
As they say, build something that is 10x better, because people won't change their habits for slightly better.
Not to mention hidden costs in switching - things you don't anticipate, things you have to learn, things that are missing...