What’s Up with Siri?

Question

After watching WWDC, I was very surprised and a little disappointed at how little attention Siri got. With LLMs taking the world by storm and integrating into almost every single software system around, it&rsquo;s quite disappointing that upgrading Siri was left to 2 tiny, uninteresting updates.Does anyone have insight into why Apple might be falling behind in the voice assistant game?

welfare · Accepted Answer

My assumption is that it's there's not really a business case to invest in Siri:
* Bringing Siri up to speed with expectations AND keep it maintained and updated is probably orders of magnitude more expensive than whatever budget they have now
* Siri shipped for free with no apparent revenue streams - Apple haven't found a good way to monetize the service, (ads, partnerships, subscriptions, etc.)
* Siri is most likely a nice to have and probably not a deal-breaker for consumers when deciding what phone to buy
Cost either have to go down, or it has to become a deal-breaker or they need to monetize it somehow.
My guess...