I've had two reach outs over the past 12 months about selling the company (from 1 player already in this space who I think wants to shut it down, and another player getting into this space who I think wants to develop it) but I'm not ready to sell. Tho maybe that's dumb.
Our sales revenue trends up over 6 month periods, but I think the slope is flattening. I don't want to have to fire anyone, and so I might "fire myself" (stop taking salary), to build up additional cash reserves, and am considering picking up a some side hustle employee work. I'm not concerned about IP risk because we have everything squared away there, but I'm just worried I'll be needed, or it will be frowned upon by my employees, or by my employer that I own a company even tho I basically don't have any work to do on it right now. I talked it over with my team last week and they say they are fine with it but I'm scared it will ruin morale if I step back like this.
I just think the extra consistent income could really help us (and my family) now.
If it is, it will probably be less painful to act on that fact now rather than waste away a little at a time.
If it isn't, what is holding back sales?
If it isn't, why not focus on selling?
How can the business find new customers?
How can the business provide more value to existing customers?
And so on...good luck.