You can't not be. I've been asked, and offered a crapton of money to do things that I just would not be able to sleep at night if I had said yes to, and one of the more troubling bits I've come to realize over the years is that even the more "benign, boring" work verticals, once you dig deep enough, are inevitably very ugly and disturbingly willing to throw their weight around in terms of inflicting boundaries on society.
You have to be picky. No one else will.