HACKER Q&A
📣 retskrad

Android is rapidly losing the US market. What can Google do about this?


It's looking quite bleak for Android. The iPhone has conquered 57% of the US smartphone market, which is the most important market. It is the most culturally influential and people have the most dispoable income. Losing this market would be disastrous and there's no recovering from that.

The Android brand has become so undesireable by the US population that you will be ostracied from group chats and your potential dating pool shrinks when they see those green bubbles. Can Google stop the bleeding and do something about this or is Apple going to swallow the entire US market without resistence?


  👤 elmerfud Accepted Answer ✓
If someone doesn't date me because I don't have an iPhone then I just dodged a bullet.

👤 rchaud
I don't understand what's being claimed here. Is Google at risk because they only have 43% of the US market?

Google's hardware income is negligible; it's Samsung who'd feel that impact. Google makes money from ads and APIs. Every American could use an iPhone exclusively, and they'd still be putting the same amount of money in Google's pockets every time they open Youtube, Gmail, browse the web or use Uber (uses GMaps API).

As for being ostracized from group chats.....I hope college will be better for these people than high school was.


👤 codingdave
Android has a 71% market share worldwide. I don't think it is in trouble.

And yes, I am flat out rejecting your premise that the US is the most important market. There are literally billions of people in this world who are not from there.


👤 surgical_fire
> which is the most important market. It is the most culturally influential and people have the most dispoable income

Yet the majority of people outside of the US choose Android. Plenty of large markets and developed countries outside of the US.

Then I have to question. Who is being influenced culturally by the US preference for iPhone?


👤 m-p-3
I don't think it's a big issue, as there are bigger markets out there than the US. Android is quite popular in Europe and Asia.

I live in Canada and I personally find iOS undesirable because of how locked down it is, so I don't plan to switch anytime soon.


👤 decafninja
I was recently in Korea and surprised to see how many iPhones there were in the Republic of Samsung.

My last time there was right before Covid in 2019, where iPhones were somewhat of a rarity. Samsung Galaxies ruled everywhere.

Now, everywhere I went I saw iPhones in Seoul, especially younger people. Android phones (including Samsung) seem to be mostly in the hands of older people.


👤 hammyhavoc
Is it the most important market? USA is only 331m people. What are your metrics of "importance"?

Do Apple users have the most disposable income or are they heavy credit users? Because Apple's credit system and paying for devices on the drip accounts for a big uptick in Champagne-lifestyle-lemonade-budget social media influencers. "Dress for the job you want, not the one you have".

I see plenty of iPhones on the local council estate, and I see lots of BMWs, and designer clothing, seemingly mimicking the "yuppies" of yore. Do you think they're actually wealthy? Or do you think it's more likely to be bought on the drip? Klarna is huge too.


👤 tcbawo
I reluctantly switched from Android to iOS last year. I wanted to stay with Android. I miss many features of my Android like web-based messages integration, and a Message app that doesn’t eat messages (send or cancel… are you kidding me?). I liked freedom of choice. But, I was not confident that any of the Android offerings of the time had quality hardware or software that would last years. Android desperately needs a premium offering with white glove service. Someone that stands behind their product for years, not walk away after the sale. To win back kids, there needs to be cachet. They can’t just meet Apple’s quality and convenience — they need to exceed it. They need less vendor-specific bloatware and a great experience and integration out of the box.

👤 billylo
Walled garden is not good. But I found it much harder to develop the same app functionality on Android (native).

Android SDK is harder to learn, gradle upgrade often break build, compatibility libraries are quite confusing (which one should I use??) and hardware support for the same capability is very diverse.

Case in point, android.camera, android.camera2, androidx.camera are so different from each other that you almost have to rewrite to shift to the next generation.

iOS AVFoundation, relatively speaking, is easier to pickup and stable over the years.

Opportunities for Android I can think of to reverse this trend towards Apple: Satellite connectivity support, advanced gaming and deep integration with smart home things (e.g. Ikea)


👤 CommanderData
If the young are driving iPhone adoption there could be good reasons for it. I don't think the culture battle is winnable here.

Android doesn't really offer something iOS/iPhones lacks. The iPhone has matured and Apple has all bases covered with their ecosystem.

If there's feature parity why wouldn't you just get the desirable option? People want a repeatable experience and iPhones offer this because of obvious reasons, a few devices vs thousands with android.

Apple is perceived as the premium brand while being affordable, when you're young at least this matters a lot.


👤 scsteps
The biggest challenge for android IMO is Apple's Messages. It's clearly a degraded experience having an android user in the GC that some people will create a second GC without the android user in it.

👤 anenefan
I'm biased as I hate what google slowly started to do once they got their mitts on android.

I was a late android user, in 2015 or so given a 2011 phone and marvelled at it's power compared to my old desktop. Want to do stuff, no worries, swap files around between sd media, no worries, and so much more it was basically a hand held computer except I didn't have root access but I was so impressed when I got the opportunity to buy a couple more reasonably cheap newer android phones ... semi usable is how I'd describe my experience, the latest being used only as a phone and camera ... when I turn it on ... since it was the one the only way to empty junk ad files in it's limited memory was a hard factory reset, no cleaning tool could do it before it simply ran out of memory ... note it was not a Samsung like my first phone that was gifted to me.

The big killer was no wifi connection app for 2018 phone could be found that connected to free wifi with login connection (ie the native one was not going to play second fiddle) ... while 2012 software on a laptop copes.

Basically google could loosen their grip a bit, and not try to run one's phone from the shadows ... or not, but what do I care, mine sit in the dark 99.9% of the time turned off.


👤 Berniek
I suspect Iphones actually cater to the way people have recently been educated. As I grew up my schooling taught me as a first principle that to learn something you had to understand it. Now my children/grandchildren are quite happy to learn about things and never seek to understand them. As consumers those same people just don't want/need to know about security or crashes or how everything connects they just want it to work seamlessly. Iphones do exactly that. As consumers they don't care that IOS is Unix based, they just want to send messages, photos text etc. You get a choice of 1 for most programmes. With Android you get multiple choice to do anything, some work some don't. Political propaganda says that this program or that is monitored by (insert choice of "nasty" government) so consumers can't tell what is correct or not so they avoid making the choice by going Iphone. By the way it is probably more likely that we do not have to understand things to use them. No? Ask people how the stock market works and you will never get 2 answers the same.

👤 simonblack
The US market is a mere 5% of the World Market. You could lose all of the US market, and you'd just have to make do with only 95% of the World Market, I suppose.

In truth, Android is by far the market leader, anyway: Three quarters of all smartphones in the world run Android

https://www.businessofapps.com/data/android-statistics/


👤 wmf
It's worse than that because iPhone has more like 80% market share for young people in the US.

👤 jiripospisil
Pichai is that you?

👤 yuppie_scum
The apple ecosystem is just such a seamless and enjoyable experience. Airdrop, AirPods handoff, the Apple Watch is unparalleled.. it’s going to be tough for anyone to cut in unless Apple offers some form of interoperability l