Being that this is new for me I wanted to ask if those who have experience could share their tips or thoughts on what I'm doing. So far I've been doing outbound cold emails. The contact info for the people I need to reach is very easy to access. My first email is very straight to the point so they can understand what it is and how it can help. I plan on following up with a quick demo showing the tool in action (specifically for their business). And then going from there.
Is there anything else I should be doing, not doing? Am I doing this right overall so far? How many emails should I send out before looking at the numbers and deciding I need to change something or fuel what's working? Anything helps, thanks.
Just cold emails probably won't get much traction. Just a few simple ideas:
* Call the contacts rather than email.
* Does it/should it integrate with dealer systems? (ADP or R&R or Other?)
* Reach out to NADA (North American Dealer Association)
* Try Auto Care Association or similar.
* What about "service data providers"? (Motor information systems, Chiltons, etc.)
* Don't share details with some of these without an NDA.
* If you don't already, get to know the industry you are trying to sell to.
* Do car dealers frequent any sub redits?
* What about Facebook groups?
* Visit a local dealership, talk to people.
* Offer it for free 6 weeks or 6 months in exchange for feedback (positive or negative).
* Demonstrate that it solves problems, and get someone to corroborate the story,
Good luck.
If your product requires a meeting and demo to convince someone to sign up and give you $19, consider how you can convey the messaging from the meeting and demo in your website marketing (e.g demo video, trial version etc), so you can try more scalable approaches like AdWords.
in short: write "advice emails," not sales emails. ask for advice for better engagement.